A little charm with a remarkable history.

Originally made famous during the First World War, the Fumsup™ charm became a cherished symbol of luck, hope and safe return. More than a century later, we're proud to reimagine this iconic design for today. Expertly cast in solid 925 sterling silver, with selected gold-plated editions available, our Fumsup™ charm honours the spirit of the original while creating a keepsake to treasure for generations to come.

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Crafted with Care. Made to Last.

  • Crafted in the UK

    Every Fumsup™ charm is cast here in the UK by skilled craftspeople, honouring a design that has been cherished for over a century.

  • Hallmarked Sterling Silver

    Each charm is made from solid 925 sterling silver and independently hallmarked by the Birmingham Assay Office, guaranteeing its precious metal quality.

  • Made to Last

    Crafted in small batches using heritage gold and silver, our Fumsup™ charms are designed to be treasured today and passed on for generations to come.
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